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To do this, you could create a meet-and-greet athon, where everyone at the conference has to introduce themselves to everyone else. You can even incorporate your event app to help facilitate the process. Create an event concept that attendees will talk about for months afterwards through a combination of strategy and creativity. In this article we’ll get into how to do exactly that along with plenty of inspiring examples and ideas. Having one or more of these elements as part of your event will also dictate your event layout design requirements with regard to the following.
Confirm Speakers & Special Guests
Cosplay, artists alleys where artists sell their wares and panels with actors or creators of the media are commonplace at conventions. San Diego Comic Con, Star Trek Las Vegas, and Creation Entertainment’s line up of fan conventions are great examples. Ultimately, we can’t forget about purpose and its central role in event design.
Venue Tools
On a registration site, when a visitor fills out part of the registration and then leaves without finishing the form, that’s counted as an abandon. You want visitors to fill the entire form and complete registration. If your abandon rates are high, figure out what questions led to high abandons.
Logistic Management
With the right tools in place and adequate strategic planning, event marketers can accurately identify potential risks and ensure they're equipped to deliver a successful, safe event. Large or small, local or nationwide, every event is given the same attention to detail to produce an event product that far exceeds client expectations. We specialize in providing in house lighting, florals, prop fabrication, custom draping, staging, and audio/visual services. That way you can collect all the things you have to do and why you’re doing it in one place.
For a Welcoming Event, Cultural Sensitivity Is Essential - MeetingsNet
For a Welcoming Event, Cultural Sensitivity Is Essential.
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Also, you will want to make sure that any of the venue’s fixtures or larger decor items (think statues, fountains, etc.) don’t impede the flow of your event. Speaking of all those items to be placed, this is the time to consider exactly what kinds and sizes of tables, chairs, stages, furniture, drink stations, booths and floor coverings you will require for your event. Also, consider elevating your stage or dias and positioning aisles and walkways so guests walking back and forth don’t impede the view of seated guests. While unnecessary to reiterate, things happen onsite that you could have no way of predicting. Keep your staff office stocked with sewing needles, a first aid kit, and whatever else might be helpful. You have little chance of anticipating a hungry bird with a taste for finer food flying into your event space, but it’ll be your job to figure out how to react.
ProjectManager Offers Robust Event Planning Tools
The main reason for this is that you need to provide all attendees with adequate sightlines so they can easily see the action up front. Some benefits, such as brand equity, are more intangible and cannot be measured through hard dollars. Brand equity doesn’t deliver immediate monetary rewards, but event attendance has an impact on brand attitudes. Consumers like well-known and admired companies, which leads to doing business with that company. Brand equity can help propel Customer Lifetime Value, the long-term profit contribution from a customer.
Event design element #1: Space
Using a checklist for event planning can be done in conjunction with project planning tools. Also, there are few things more satisfying than crossing something off your list. You have to manually update everything and it’s not very collaborative. Event planning tools, such as Gantt charts, kanban boards, task lists and calendars, help you plan and implement the event plan.
Besides being wildly expensive, they’re hard to track and data is easy to input incorrectly. That’s why websites and registration sites are the new normal when it comes to events. A close relative of lines, forms are the shapes created by outlines of any 3D objects in space, such as furniture, furnishings and structures. Forms help to balance the space, but they can also add drama and character. You can include a mix of shapes (circles, squares, and triangles), or choose to focus on a key one (just circles). What is the common enemy or challenge the attendees face and how can we as event organizer’s help them gain that decisive victory?
Track Event Labor Costs With Timesheets & Real-Time Dashboards
Capturing this trend is a crucial part of setting realistic objectives through event design. Remember when we mentioned letting your audience make some of your event decisions this year? Well it’s no wonder why blank slate periods have become so popular too. Blank slate periods are entire event agenda blocks that are left intentionally empty.
This is the stage where you create the event design that will help you fulfill your goals. This includes your content strategy to drive your agenda design and speaker and engagement strategies and plans. All of those insights require a hefty amount of technology. While in-person events give you some access to data through reservations in specific events within your larger event, in-event surveys, and other processes, virtual events actually let you collect data during every second. You can monitor engagement, track which experiences are the most popular, and troubleshoot more effectively in real-time. Our luxury event planning company provides custom fabrication for staging and branding your event.
Check out The Best Ways to Promote Your Event for inspiration. Targeted email marketing is a great way to promote your events when you have a vast database. Social media continues to be one of the best free promotional channels. Event planners take the lead in identifying and preparing for possible challenges at the event. They actively create and implement solutions, ensuring everything runs smoothly. This phase also involves closely managing the event’s performance and quality.
“Behind the Scenes” of Goldman Gala with Amanda Modelevsky, GSDM Director of Meetings & Events Dental School - Boston University
“Behind the Scenes” of Goldman Gala with Amanda Modelevsky, GSDM Director of Meetings & Events Dental School.
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Figuring this out early will make planning easier in the long run. After all, without this information, you can’t pick a venue, event design, and more. Examples of direct costs include venue costs, food and beverage, travel, entertainment, and rental equipment. Hopefully, you are reconciling your budgets and have a good handle on direct costs.
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